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Voters' Education
The PPCRV Mandate
Voters' education in the first National Automated Election system acquired an additional dimension vis a vis past education platforms of PPCRV. Whereas PPCRV had always advocated for values formation, moral and intellectual examination with respect to electoral choices, the introduction of a new way of voting required a massive and in depth focus on the voting process and the PCOS machine itself.
PPCRV's Voters' Education Program in 2010 had 3 key objectives:
PROCESS: The Demystification of Automation
MANNER: Value Formation and Conscience Examination throughout the Electoral Process
CONTENT: Candidate and Platform Familiarization as a Means of Informed and Enlightened Ballot "Content" / Choice
Despite the additional dimension of Automation in the required "curriculum", PPCRV's effectivity has always been in its tried and tested Grassroots-Based Voters' Education Caravan. This made full use of the arcidiocesan / diocesan to parish setup as follows:
NATIONAL LEVEL
Regional Conferences were called in Feb-March 2010 wherein Diocesan Coordinators were trained in various modules:
- Election Automated Elections Processes and Procedures
- Electoral Values Formation
- Conscientization
- Utilization of Communication Media
- Election Monitoring
- Pollwatching

DIOCESAN LEVEL
In a Train-the-Trainor (TOT) cascade methodology,
86 Diocesan Trainers trained
20 Vicariate Trianers
in each of the 86 Dioceses.
VICARIATE LEVEL
Each of the
1,720 Vicariate Trainers
subsequently trained
10 trainers per parish.
PARISH LEVEL
Each of the
17,200 Parish Trainers
were enjoined to conduct a minimum of
20 training sessions
with a minimum of
20 voter-trainees
per session; reaching out to
6.8MM of Voter-Trainees
equivalent to
13.6% of Total Registered Voters and
18.1% of Projected Actual Voter Turnout
(75% Voter Turnout Projected).
It is significant to note that given this grassroots approach, many of the voter-trainees live in remote areas not easily reached by tri-media educational campaigns used as a mass based tool for voters education. The unique value of the PPCRV Education Caravan is that it can reach the most remote areas of the country and can educate with facility in local colloquy.
Over and above this proven method of direct face-to-face / person to person training, PPCRV harnessed additional tools in both traditional tri-media and non-traditional promotional channels. The purposive utilization of TV , radio, print, internet significantly increased PPCRV's audience reach and widened the dissemination of its fourfold voters education campaign.













































